Major labels like Decca and Pye offered major US urban blues and soul artists, but the specialty market, dominated by connoisseurs interested in a wider variety of artists and eras, was underserved by the major labels. After World War II, British jazz fans and critics looking to better understand the genre stimulated a demand for blues records this market expanded further as first Trad jazz, then skiffle and British R&B launched a British blues revival.
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